Fast Start to Video Marketing

Using video marketing is becoming one of the best ways to get traffic to your web properties. Now internet connections are getting faster, watching video to obtain information has become the ‘norm’. 

A lot of people think video is complicated and hard to create, but it doesn’t have to be.

Sure, if you want to create a green-screen studio and do live videos of yourself it’s going to take some skills (and money) to set up. But that’s not the best option for most people anyway. You need to have a pretty good feel for how your audience will react to your video to make these types successfully.

A better way to move forward with quick and easy video production is to simply use screen capture. Using software like Camstudio, Camtasia or Screenflow (for the Mac) you can record what’s showing on your computer screen.

As an example, you could do walkthrough tours of your favorite things, reviews or demonstrations of products, or create a full presentation with just your voice and some slides.

This can make you money as an affiliate, or selling your own products.

How to leverage video’s you create.

After you have created your video(s) and uploaded it to one or multiple video sharing sites, this is where the fun begins… watching the view count increase! Of course, that’s not the only thing we’re aiming for... Ok, it’s definately a ‘thrill’ to see those view counts climb, but the real goal of video marketing is getting the viewers to do what you want them to, like clicking the link to your site, purchasing a product on your recommendation, or subscribing to your list.

By including the URL for your website in the video itself and in the description, you will get a certain percentage of viewers who click through to your site. And the better your call-to-action for the click, the higher that percentage will be.

To begin with though, getting the viewcount up can be the difficult part, but only if you don’t know the best methods to get started. the rest of this article will discuss how to do that.

Making Your Viewcount ‘Sore’

If you want viewers, you need traffic. getting traffic to videos is pretty much the same as any other web property. You need to concentrate on one keyword phrase per video, and include that phrase in the the title and description.If optimized properly, the video is more likely to rank high in the search engines, giving you a lot of traffic. Video is still new enough that it really grabs people’s attention.

Promoting your video to your mailing list or on your own website can also help. This will help to increase the views – and hopefully the comments – which will in turn help the video rank higher. Think of it being like a ‘snowball effect’. more traffic = more views = higher search results = more traffic.

If people begin sharing your video with their friends, the viral effect continues. their friends will then share it with their own freinds, and so on until you find your traffic has gone crazy...

It’s not always easy to make your video go viral in this way — sometimes you just can’t determine success that easily. however, create a compelling, unique video that captures people’s attention enough to want to share it with others, and you’re half way there...

Talk to you soon,
Alexis

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