Content development refers to the material contained within your website. It can include articles, blog posts, and other media forms. Original content is always best for websites and not only works to increase the site’s ranking but also decreases the likelihood of a Penguin attack. Well-written content should include key words to increase SEO, or Search Engine Optimization. However, key words should be included with the purpose of enhancing the article rather incorporated into an article in disproportionate amounts to increase search engine rankings. Google and other search engines are beginning to reward internet sites with quality content by critically examining their content against a specific algorithm designed to identify original and legitimate content.
In the world of content development, every developer should know two important terms: white hat and black hat. White hat refers to quality, original content within a website. White hate websites offer genuine content with relevant links. Black hat refers to low quality content which is often repetitive and may be spun from existing articles online.
What is a Penguin Attack?
In order to identify low-quality sites and penalize them for material lacking content, material that is copied, and/or material that is spammed, Google created Penguin, and launched it in April of 2012. Penguin can penalize a site for black hatting or spamming words and/or links within a website for the sole purposes of increasing rankings. This type of spamming typically lowers the quality of content within a website. In short, Penguin attacks identify websites that violate Google’s quality standards. This algorithm identifies sites that stuff keywords instead of content into their pages to increase search rankings. If Penguin determines that a website does not meet Google’s established standards, then the website’s ranking drops, which then results in less traffic. Sites singled out by Penguin will see a dramatic drop in traffic almost immediately.
How to Recover from a Penguin Attack
Many options exist to recover a site that experiences a penguin attack. The most important step is to ensure that the site offers original, unique content. If the website author pays for content, ensuring the originality of that purchased content is extremely important. Phrasing and presentation of content should be relatively unique. Several other good solutions exist and include:
- Creating content with an appropriate amount of key words
- Creating believable backlink anchor texts
- Creating related backlink sources
- Deleting any duplicate internal content
- Avoiding duplicate external content
- Avoiding cloaking sites
- Using Copyscape to identify questionable content
- Beginning to use a Webmaster Tools account
Whether you’re creating content yourself, hiring a web design company, or contracting independent writers, it is of paramount importance that the persons responsible for creating content generate high quality, originalwork to avoid suffering from a penguin attack. When recovering from a Penguin attack, it is highly essential to evaluate all the content contained in the website; you can rely on the fact that Penguin certainly did. Using a resource such as Drupal development can help get your website back to where it needs to be.
Jaskirat Singh Talwar is the owner of Imping Solution. Impinge Solutions is a web design company which offers full-cycle services in areas of custom web design, web development, mobile application development, SEO, hosting & support in all over the Globe.