In this day and age literally everything is moving to an online platform. Individuals can buy their groceries online, they can pay their gas and electricity bills, check their bank statements, send birthday cards to loved ones and so much more. Therefore, it is hardly surprising that the internet has become an area which has mass potential with regards to marketing. Because the internet is used by so many individuals on a daily basis for so many different things the scope for advertising and marketing is simply massive.
There are whole hosts of ways in which one can market their business through the use of the internet. Nevertheless, one of the most popular and effective ways is through audio streaming and video marketing. Before this article delves into the reasons as to why this is the case, it is vital to acknowledge the importance of having a top internet connection if one is going to be posting audio and videos on a regular basis. Therefore, if anyone does not have this at present it is vital to visit a site such as Satellite TV Expert for more information. As Satellite TV Expert can advise people on the best deal to go for with regards to audio streaming and video uploads as this article obviously does not deal with the internet connection side of the equation.
So why is it important to utilize the advantages of audio streaming and video marketing?
1. Easy to employ
Audio and video streaming is extremely easy to employ. It is something that all business can do. Therefore, it would simply be a waste to not reap the advantages associated with it when it is not at all difficult to do.
2. Cost effective
Not only is audio and video streaming easy to employ but it is cheap as well. There are barely any costs associated with the uploading of videos and audio to the internet. This is because there are a whole host of different video and audio editing software packages available for free. And what’s more the equipment need, such as a webcam, a video recorder and a microphone, are elements which businesses are likely to already have.
3. Low risk
This point has a lot to do with the two previous points beforehand. Because video and audio streaming is easy to do and does not cost a lot it is a marketing strategy that is very low risk. If things go wrong and no difference in customers or viewership is evident, then the business in question will not have lost much. However, if a business was to pump thousands of pounds into a selection of newspaper advertisements, then they would certainly feel the effects if that marketing campaign did not pay off.
4. Massive number of people that can be targeted
There are simply an endless number of people that can be reached through online audio and video marketing. YouTube is one of the most used websites all over the world, thus imagine the potential of viewership figures if one was to post a video on YouTube and publish it effectively.
5. Can be used in conjunction with social networking
Social networking is one of the other types of platforms that can be used extremely effectively in a marketing campaign. If a business is not available on Facebook or Twitter then it is really missing out. Facebook and Twitter both have the capability for individuals to post videos and audio pieces to their account. This means that both social networking strategies and video and audio marketing strategies can be integrated together to cause a mass effect.
6. Great for product demos
Videos are a great way to showcase a business’ latest product and how to use it. People are much likely to buy something having seen it on a video rather than having looked at a still image and read text about it.
7. Gain people’s trust
It is known fact that people are more likely to trust something when they see it or trust someone when they hear them. People are well aware that written words can merely be someone exaggerating. However, when a product is right in front of them on a video they know they are seeing the real deal.
8. Great links to company’s website
At the end of the video a business can redirect those watching it to their website. And it is likely that if an individual has been impressed enough to make it to the end of the video then they will certainly visit the website in question.
9. Research shows it’s the best!
Studies and research shows that video marketing is much more effective than other mediums, including; email marketing, blogging, podcasting, display advertising and search marketing.
10. Increase in profit
All the factors mentioned above lead to one thing; an increase in profit!