Effective Article Marketing Tips for Newbies
Friday, July 31st, 2009If you need to find a way to get more traffic to your site, you can employ a variety of tactics. These days, search engine optimization is the name of the game. In an effort to increase visibility, getting a high search engine ranking is vital. One quick and easy way to do this is with article marketing. If done correctly it will increase your traffic significantly.
Article marketing is fairly straight forward but there are some do’s and don’ts that you’ll need to adhere to. One way to get the ball rolling is with submissions to article directories. You can submit your articles to a variety of directories like Ezine Articles, Go Articles and Buzzle. There are many more and you can submit to as many sites as you wish.
As with anything you do online, know what you’re getting into before you take the first step. You will find that different article directories have different requirements and restrictions. Get to know them by heart and then you can proceed on the path to successful article marketing. No article directory will allow plagiarized articles. It’s a big no-no and you won’t get away with it. Make sure you own the copyright to the articles you submit and that they are original. Check to find out if you’re allowed to use affiliate links before you do, or your article could get rejected.
One important thing you must do before your submitting articles is to check them for spelling and grammatical errors. These types of mistakes will count against you and may get your articles rejected. If the article manages to get published with grammar and spelling errors, you’ll lessen your chances of looking like an expert. It only takes a few minutes to make sure your articles are error free and is well worth the effort.
One reason that many people use article marketing as a way of getting improved search engine rankings, is the ease of getting good backlinks. You can establish very good backlinks with article marketing. Always include a resource box in your article and you’ll drive traffic directly to your site.
A big part of search engine optimization is familiarity with keywords and keyphrases. Do your research on the words and phrases that you should be using for your particular site and product. When you take the time to find the right keywords and use them in the anchor text of your links, you’ll increase your traffic stream exponentially, but make sure you vary them, search engines will penalize you if the anchor text of every single link you build are the same. Make sure you fully understand search engine optimization before making any submissions. This will ensure you get the full benefit of your hard work.
Try to see the big picture and plan ahead for the future. Create a email capture page that links to whatever you are providing for free. A capture page will gather valuable information from prospective customers and you can use the information for email list building.
An auto responder program will save you time when building email lists. Never do manually what you can automate, you time is much better spent doing other things. There’s a huge choice of software you can use when it comes to managing your email marketing campaigns.
Make sure you understand everything you are about to do before you start. Understanding the importance of keywords, backlinks and auto responders is vital when using article marketing as part of your advertising campaign. Work the system correctly and you’ll see great results.





