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Archive for April, 2008

Converting Visitors to Subscribers

Tuesday, April 22nd, 2008
by Steve Blalock

If a person visits your website and leaves, they probably will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a some of the visitors into your customers.

Some individuals say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitors name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse other offers to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve ” the easy, wise way.

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Why is Google in South Korea so low?

Wednesday, April 16th, 2008
by Haven Frbiz

Global search engine giant Google (google) an awkward position in South Korea since 2006 to set up a subsidiary in South Korea the first time since the drastic reduction of the advertising and marketing departments, the scale of layoffs to meet the 50% of the total staff. Last year sales of up to 21.7 billion U.S. dollars (about 29 trillion won) the world’s largest Internet company Google in an awkward position in South Korea.

Google Google South Korean subsidiary of a subsidiary of South Korea since the establishment of the first time since 2006 a significant reduction of the advertising and marketing departments. According to industry sources, the size of its staff laid off half - 30 or so. Google-sook in Korea郑金庆executive, said: “This is the global headquarters of the Organization to promote one of efficient.” But the only South Korea such a large-scale layoffs. Google’s addition to the United States cut a total of 100 employees, of which 30% concentrated in South Korea.

Internet industry see this as a “natural result.” Unanimously that the only Google Korea are “global standards”, but ignore search ads (search word appeared in ads) and local services.

An Internet advertising agency staff said: “The 2003 competitors to enter the Republic of Korea during the replacement of three advertising systems, Google Korea, however, while later, but its local ad system only at the cultural level of pure Korean.”

Another staff agency also said: “If the competitiveness of business advisory, in half an hour after the reply can be, but if South Korea advice to Google, the fast day, the slowest to get a reply a week later, the lack of Korean-style service. ”

Google’s search business is no exception. Although with the world’s most advanced search technology, but only adhere to the “global standard”, can not provide the required Korean users search results, therefore, the market share of only 3%.

It is rumored that Google may be South Korea shortly after the withdrawal from South Korea. Recently, in order to enhance organizational efficiency withdrawn unpopular at 7 to wait for service when the headquarters is still a doubt. This will not be the Google of Korea did not take the user, and once again adhering to their own “global standard” of the result?

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