You must have heard this several times : “The money is the list” right?
That would be especially true if your emails are opened.
How many emails do you get a day that you trash or ignore?
putting yourself in the subscribers shoes why should they open your emails above all others?
What can you do to get the immeditae attention of your reader?
Here are few tips:
- Avoid too much personnalization, it’s seen as spammy.
- Put part of your titles in brackets (like this) or [this]
In the recent experiments this double the open rates. Top marketers use this very technique effectively.
I hope you’ve enjoyed this “quick tip”.
All the best,
Alexis Kenne
Master these 5 Powerful Tips To Boost SEO
Tip1- Create an XML Sitemap
- Google.Bing,and Yahoo all support XML Sitemaps. This help them index your website and decide what priority have different pages.
- There is a specific format you can follow - sitemap.org .But there are also different sitemap generators out there.
Some content management systems like wordpress,e-commerce platforms already have sitemaps built in or in the form of plug-ins or add-ons.
- Make sure your robots.txt include your sitemap Sitemap: http://www.example.com/sitemap.xml
robots.txt is a little file that tells search engines how they are going to crawl your site.
Tip2 - Make sure your images contain keywords. This is one area a lot of people over look.
- Make sure your images contain “Alt” tags with keywords
- Also take advantage of the “Title” tags for images.
- This increase keywords density on your page.But do not go crazy and become a keyword
stuffer.Concentrate on the image near the top of the page.
Tip3 - Make good use of H1 and H2 Tags
- Your first line should be a H1 headline with keywords. Use the keyword at least once in the H2 tag in content
H1 tags have a higher hierarchy than H2 tags. You should only have one H1 tag in your page.
Tip4 - Highlight and emphasize keywords in text.
- Carefully craft your early text for search engines.
- Make sure it is still read correctly by visitors.
- Use bold tags on certain phrases to indicate focus. Google pays attention to bolded text for ranking.
- Good flowing text with occasional keywords is ideal.
Tip5 - Intelligently link your internal pages. This really does help getting your pages rank.
- This creates continuity between your pages.
- Google sees this as internal “Votes” for these pages.
- Make sure the anchor text is keyword loaded.
- You can boost older pages that are dropping in ranking.
- An example of this is blogs “Related Posts” feature.
I hope you’ve enjoyed this “quick tip”.
All the best,
Alexis Kenne
